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User Experience (UX) theory and practice can be confusing for the uninitiated. This talk outlines a set of UX Axioms designers and developers alike can use to integrate UX into their practice. Erik shares hard-won lessons learned from practicing UX in the real world for over 10 years. Building real products and services involves an ongoing series of design compromises. There is no ideal process or magic bullet for integrating UX or creating amazing user experiences. However, understanding and applying UX Axioms will allow you to adapt to the situation at hand and build products that resonate with and delight your end-users.

hGraph is a standardized visual representation of a patient's health status, designed to increase awareness of the individual's factors that can affect one's overall health.

goinvo is a Boston user experience design firm. The software we design helps progressive healthcare companies create new markets and exploit future tech.