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Who makes the things that we buy? Few of us know. They seem untouched by human hands. Occasionally there’s a news story, a documentary film, or an artwork showing the hidden ingredients in our coffee, t-shirts, or iPads. They often ‘expose’ unpleasant working conditions to encourage more ‘ethical’ consumer or corporate behaviour. followthethings.com is this work’s ‘online store’. Here, you can find out who follows what and why; the techniques used to research and ‘grab’ its audiences; the discussions and impacts that it provokes; and how to follow things yourself.