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Ms. Susanka has become one of the best known and most highly regarded architects in the United States, and is a leading advocate for the repopularization of residential architecture across the nation. She has used her remarkable marketing skills to take the residential architecture market, considered by most to be difficult and economically untenable to serve, and turn it into a profitable and highly desirable clientele, while simultaneously improving the quality of home design, and countering the elitist image of architects so commonly held by the general public.