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SMPTE® 2017 Annual Technical Conference & Exhibition, Oct. 24-26 in Hollywood: Renowned Media and Entertainment Technology Event Will Follow Daylong SMPTE 2017 Symposium Focusing on AI and Machine Learning in Digital Media Creation SMPTE, the organization whose standards work has supported a century of advances in entertainment technology, has opened registration for the SMPTE 2017 Annual Technical Conference & Exhibition (SMPTE 2017), Oct. 24-26 in Hollywood, California, as well as for the SMPTE 2017 Symposium preceding the conference on Oct. 23. Early bird rates are available now through Aug. 12. SMPTE’s Annual Technical Conference & Exhibition is the world’s premier forum for the exploration of media and entertainment technology. Taking place at the Hollywood & Highland Center, the event will fill two exhibit halls and multiple session rooms. SMPTE 2017 will also feature a beer garden, Broadcast Beat’s SMPTE 2017 Live! Studio, and a series of special events culminating with the Annual SMPTE Awards Gala hosted in the Loews Hollywood Hotel’s Hollywood Ballroom on the evening of Thursday, Oct. 26. “The rapid pace of change in the media and entertainment industry makes the SMPTE Annual Conference & Exhibition a critically important event for anyone wishing to experience and understand the latest advances in motion-imaging and audio,” said SMPTE Education Vice President Richard Welsh. “For four days in October, Hollywood will be the place to learn about the research, standards, technologies, and techniques that are enabling amazing new experiences for media consumers worldwide.” Titled “Artificial Intelligence (AI) and Machine Learning in Digital Media Creation: The Promise, The Reality, and The (Scary?) Future,” the day-long SMPTE 2017 Symposium on Oct. 23 will examine how these technologies have gained significant traction in the creation of digital media. Presenters will offer practical use cases throught the production chain — including story and script development, music composition, contextual analysis of dailies, edit preparation, imaging processing, visual effects (VXF) preparation, and audience engagement, along with discoverability and distribution of content. Experts and visionaries in the field will assist attendees in establishing a firm foundation for understanding a technology which may eventually disrupt the media and entertainment industry. The Symposium is included with select conference packages or as an add-on or stand-alone registration. The SMPTE 2017 program committee is chaired by SMPTE Fellows Paul Chapman, senior vice president of technology at Fotokem; Thomas Edwards, vice president of technology and engineering at FOX; and Sara Kudrle, product marketing manager at Imagine Communications. Technical conference sessions will address topics including advances in display technologies; cinema processing and projection technology; larger color and dynamic range; compression; content management and storage, restoration, and preservation; content security; virtual, augmented, and mixed reality (VR, AR, and MR); media infrastructure (SMPTE ST 2110) and distribution; image acquisition and processing; new techniques in audio; quality assurance and monitoring;; workflow systems management; cloud technologies; and encouraging diversity technology. The conference and exhibition schedule includes the usual wealth of technical sessions and networking opportunities, as well as an array of special events. Monday, Oct. 23 • The SMPTE 2017 Symposium will take place throughout the day. SMPTE and Hollywood Professional Association (HPA) Women In Post will present the annual Women in Technology Luncheon, which provides guests the opportunity to discuss ways to increase diversity in the media and entertainment workplace. Tickets are available for purchase separately or as an add-on with conference registration. • The SMPTE-HPA Student Film Festival will highlight the creative use of technology to support the art and craft of storytelling. Screenings will showcase outstanding short films submitted by students from around the world. Tickets are available separately or as an add-on with conference registration. Tickets are free for students, and a donation to the SMPTE Education Fund is suggested for other attendees. Tuesday, Oct. 24 • Day one of the SMPTE 2017 technical conference sessions will feature the opening keynote. • The Ray Dolby and Centennial Exhibit Halls will open at noon. • The Fellows Luncheon, open exclusively to SMPTE Fellows and Life Fellows, will honor the industry leaders newly elevated to Fellow status. SMPTE Fellows who wish to attend must select tickets with their conference registration. • The SMPTE Annual General Membership Meeting is open to all conference attendees, and no separate ticket is required. • The Oktoberfest Reception in the Centennial Exhibit Hall is open to all attendees, and no separate ticket is required. Wednesday, Oct. 25 • Day two of the SMPTE 2017 technical conference sessions will extend the entire day. from 8:30 a.m. to 4:45 p.m. • The Ray Dolby and Centennial Exhibit Halls will open at 10:00 a.m., and an evening reception in the Ray Dolby Exhibit Hall is open to all conference attendees from 5:00-7:00 p.m.., No separate ticket is required. Thursday, Oct. 26 • Day three of SMPTE 2017 technical conference sessions will extend the entire day, with both exhibit halls open from 10:00 a.m. to 2:00 p.m. • The Annual SMPTE Awards Gala will welcome ticketed guests on the red carpet and treat them to a reception and dinner  honoring industry leaders. Tickets are available for purchase separately or as an add-on with conference registration. Tickets for many SMPTE 2017 events are limited, and early registration is encouraged. Early-bird registration pricing is available now through Aug. 12. Attendees also can save by taking advantage of the SMPTE group room rate at the Loews Hollywood Hotel, where a limited block of reduced-rate rooms will be available through Sept. 20, or while rooms remain available. In addition to registering, prospective exhibitors may still secure prime exhibit space now, and sponsorship opportunities are available. Further information about SMPTE 2017 and the SMPTE 2017 Symposium is available at www.smpte2017.org. Additional information about SMPTE is available at www.smpte.org. For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. SMPTE has developed thousands of standards, recommended practices, and engineering guidelines, more than 800 of which are currently in force today. SMPTE Time Code™ and the ubiquitous SMPTE Color Bars™ are just two examples of SMPTE’s notable work. As it enters its second century, SMPTE is shaping the next generation of standards and providing education for the industry to ensure interoperability as the industry evolves further into IT- and IP-based workflows. SMPTE’s global membership today includes more than 7,000 members: motion-imaging executives, creatives, technologists, researchers, and students who volunteer their time and expertise to SMPTE’s standards development and educational initiatives. A partnership with the Hollywood Professional Association (HPA) connects SMPTE and its membership with the businesses and individuals who support the creation and finishing of media content. Information on joining SMPTE is available at www.smpte.org/join. All trademarks appearing herein are the property of their respective owners.

SONIFI® Solutions, the leader in innovative guest engagement solutions for the hospitality and healthcare industries, serves 500 million travelers in approximately 1.2 million hotel rooms annually.

Empark Grand Hotel Shanxi Xi'an is a five-star hotel, and quite unique with a modern external appearance. The hotel features lobby, lobby lounge, business center, commodity department, cafeteria, bar, Japanese restaurant, Chinese Restaurant, conference rooms, banquet hall, and executive floors. Covering a construction area of 41,232 square meters, it is a perfect choice of accommodation, catering, conference and business activities. Empark Grand Hotel Shanxi Xi'an is a business hotel located in Xi'an's east economic development area and is within easy reach of Xingqing Park and the Terracotta Warriors. Empark Grand Hotel Shanxi Xi'an has various rooms and suites equipped with excellent facilities. Dining options include Japanese, Korean, and Western foods as well as various Chinese and local dishes. This towering property in Xi’an contains a wealth of business and leisure facilities. On site are conference and meeting rooms, a business center with a technology helpdesk, a currency exchange desk, and a complimentary parking site. Further amenities include an entertainment centre, an indoor swimming pool, a health club with sauna and spa, and on-site shopping. The Empark Grand Hotel Xi’an comprises 389 guestrooms over 29 floors. Each air-conditioned room includes high-speed wireless Internet access (surcharge), HD flat-screen TV with premium channels, a kitchen, washer/dryer, separate dining area, in-room safe, and complimentary newspapers. We're looking forward to your visit. Opened in 2008

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Basiri Plaza Hotel provide the best hotel service in Port Sudan, it is located in Center of Port Sudan. While it is in the heart of Port Sudan, the hotel is not far from sea saide only 500 Meter far and it is only 30KMS far from the airport, which gives the hotel an aura of quiet serenity. The property consists of two Towers with advanced architecture design contains 90 rooms equipped with the most modern furnitures and HD monitors and TV’s and Lapops: Basiri Hotel Plaza is a new style building. The hotel has Various room type and styles swimming pool and modern and traditional restaurants. Basiri Plaza itself has a long history. It used to be called Basiri plaza (Basiri “Family name”) In 1900, Basiri build it. The hotel boasts a communal restaurants supervised by crew of expertises with high level of qualifications, restaurants are ready to receive the special occasions. Sanganeb: located at the first floor of the hotel it’s capable for 100 Persons presenting eastern and western and italian foods. Feijab: located between the two towers presenting hot and cold dirinks beside foods.

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