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Healthier Choice is a leading manufacturer of premium carpet cushion and acoustical underlayment for the flooring industry. With over 40 years of manufacturing experience, Healthier Choice is committed to producing the most durable and resilient underlay for carpet, laminate, and wood floors. Healthier Choice began in 1972 as Custom Coating Inc., which played a major roll in the development of a new and exciting technology called frothed polyurethane foam. This innovative foam quickly made its way into the flooring industry as Dow Enhancer® carpet backing. Not only did this new foam have great performance characteristics, it offered surprisingly low VOC emissions, which lead to the company changing its name in 1994 to Healthier Choice. Today, Healthier Choice continues to manufacture “The World’s Best Carpet Cushion” while offering an array of products for flooring applications.