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In the 1980s Kia’s Pride model was sold in the U.S. under the Ford Festiva name and the Kia Avella as the Ford Aspire. In the1990s Kia spur sales in the United States under its own brand. A subsidiary of Hyundai, Kia is still popular amongst Americans as in 2014 580,234 cars were sold in the U.S. with the market share of 3.5%.