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Think Tank zur Förderung der Marktforschung. Die Erforschung von Trends im privaten Konsum, die Entwicklung neuer Methoden und die Ausbildung von Marktforschern zählen zu den wichtigsten Aufgaben der Non-Profit Organisation. Er betreibt die GfK Academy, finanziert den GfK-Lehrstuhl und veröffentlicht u.a. GfK Compact sowie die Zeitschrift GfK Marketing Intelligence Review. Er ist Gesellschafter der GfK SE.

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As a member of ask GfK, you will be joining a diverse community of highly motivated consumers interested in sharing their opinions on a broad range of industry topics. The insights collected are used to identify future business trends, thusly helping to influence the decisions of many Global Fortune 500 companies. Members are rewarded through our points program, where the points can be exchanged for a variety of great rewards (over 1,000,000 gifts to choose). Selections range from general merchandise, games, music downloads and beyond. As a member, you can accumulate points until you are ready to redeem with the assurance that your points will never expire as long as you remain an active member of the ask GfK community. Joining our community is very simple and only takes a few minutes to register. Once fully registered, ask GfK will credit your account with 150 points as a way to get you started putting you one step closer to earning your first reward.

Point of Sales (POS) tracking market research solutions from GfK

GfK is the trusted source of relevant market and consumer information. More than 13,000 market research experts combine their passion with GfK’s data science experience.