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The Think.Eat.Save campaign of the Save Food Initiative, is a partnership between UNEP, FAO and Messe Düsseldorf, and in support of the UN Secretary-General’s Zero Hunger Challenge, which seeks to add its authority and voice to these efforts in order to galvanize widespread global, regional and national actions, catalyze more sectors of society to be aware and to act, including through exchange of inspiring ideas and projects between those players already involved and new ones that are likely to come on board.