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The Charlottesville Dogwood Festival promotes the City of Charlottesville, Albemarle County, and surrounding counties as a springtime tourist attraction, exhibiting it's natural beauty, historical heritage, and cultural wealth to local residents, businesses, organizations, and visitors.The festival promotes good will within the City of Charlottesville, Albemarle County, surrounding counties, and their commercial entities, exhibiting the desire to serve local and outlying individuals and businesses. The Charlottesville Dogwood Festival teaches and promotes community service with our County Princesses and Queens, providing scholarship and savings bond opportunities to the princesses, queens and pageant winners of Miss Charlottesville Dogwood Pageant.